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March 18-20, 2025
Napa, California
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IMPORTANT NOTE: Timing of sessions and room locations are subject to change.

Wednesday March 19, 2025 10:00am - 10:30am PDT
Open source software is at the heart of innovation, but its complexity often slows developer adoption, limiting impact. Developers need more than great technology—they need intuitive, hands-on experiences that empower them to truly engage.

Sean Lauer, VP of Marketing & Product, will share insights from The State of Developer Adoption 2025, a research report commissioned by Instruqt and conducted by Developer Marketing Alliance, exploring trends in developer enablement. Learn how leaders plan to turn complexity into opportunity—empowering developers, aligning goals, and fostering ecosystems that drive open source innovation.

Key takeaways for attendees:
• Strategic insights into overcoming adoption challenges and engaging developers with open source tools
• How to align open source project goals with organizational enablement strategies for long-term impact
• Emerging trends in developer engagement and the future of open source adoption
Speakers
avatar for Sean Lauer

Sean Lauer

Vice President, Marketing & Product, Instruqt
Sean Lauer, an award-winning marketer with over 16 years of experience, is the VP of Marketing & Product at Instruqt, a company redefining how software companies engage developers and drive adoption. Instruqt’s success reflects a deep understanding of modern computing and a passion... Read More →
Wednesday March 19, 2025 10:00am - 10:30am PDT
Silverado West

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